Xavier COIFFARD
J’aide les PME à génèrer des opportunités B2B qualifiées | Expert Acquisition B2B | Fondateur LeadLeadBangBang💥
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October 11, 2022
Social proof is essential on your landing page.
Today, I'll show you how testimonials can help your startup
1/ Testimonials create trust:
Nobody wants to buy from an unknown website.
Showing customers' names and what they think about your startup will create trust and increase sales!
2/ Where to find testimonials?
- Social Media, monitor them with your brand's name
- Use your welcome email or build an automated email sequence
- Add a widget to your product
3/ How to get them?
- Interview customers on your blog/podcast
- Ask for them to your email list or via cold DMs on social media
🎁 Offer incentive! That's the best way to speed up the process (give amazon cards, for instance)
4/ How to use them?
- In your header, to build trust asap
- Below your CTA to help trigger the click!
- In your pricing section, reassure your visitors with the existing customer's POV
- In a dedicated section on your landing page. Put as many as you can!
5/ Make them beautiful!
Your testimonials should be:
- Easy to browse
- Easy to verify (put a link to it)
- On video, if you can!
6/ Use No-code!
Don't build it yourself use:
- Testimonial .to
- Shoutout .so
There are a lot of no-code tools that do it for you. Just use them!
My favorite is Testimonial. It's super easy to request and display video testimonials and also to get them from all over the internet!
And you, what's your secret to get testimonials?
October 11, 2022